top of page
Sukoon
INTRODUCTION
BRANDING, PROTOTYPE, STORY-TELLING, PACKAGING DESIGN
Sukoon is a brand I created for people who are feeling lonely. Growing up I experienced a hard time making friends and connecting with people because I felt very different than everyone else. I wanted to channel those feelings, especially the challenges of moving to a different city and going to college, into a brand that advocates for empathy as the basis for meaningful connections. This simple card game prototype aims to bring people together and discuss similarities and differences while letting out deep concerns and challenges and relieving some stress.
PROTOTYPE
LOGO
bottom of page